New image of Benefit
New image of Benefit
She is Kate Grant and she has become the first model with Down Syndrome to star in a beauty campaign for Benefit. The most iconic makeup and cosmetics brand in San Francisco chose it because for them it represents all their ideals. How could it be otherwise, the campaign has gone viral in a very short time.
Discovered thanks to the networks
Discovered thanks to the networks
Benefit discovered this 20-year-old Irish woman thanks to a video she uploaded to Facebook in which she talked about how she was trying to become a model. "We instantly fell in love with her. Her incredible energy so contagious and her great enthusiasm for life enchanted us. She embodied everything we represent as a brand, so we knew we had to find a way to work with her," they explain from the brand.
A highly applauded initiative
A highly applauded initiative
This brave bet by Benefit has been widely applauded on social networks and it is another step towards the total inclusion of these people. Many families with children with Down Syndrome have written to the brand to thank this initiative and it is that every effort is little to give visibility to their children. Of course, what cannot be denied is that Kate is beautiful and that she has the makings of a model.
The product
The product
Behind this entire campaign with Kate at the helm is another objective: to announce the launch of a new eyeliner, the Roller Liner, which promises a long-lasting matte finish that is very easy to apply.
Benefit Cosmetics Roller Liner Eyeliner, € 24.55
More news
More news
In addition to the Roller Liner, Benefit has launched another new product, the Roller Eye Bright Pencil, which serves to enlarge the eyes and give light. It is applied to the water line and on the outside of the eyes for an "awake eye" effect. These two products join the brand's classic mascara, the Roller Lash Mascara.
Benefit Cosmetics Eye Bright Pencil Roller, € 22.55 Benefit Cosmetics
Lash Mascara Roller, € 27.95
