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Why you should dare to use colored mascara this summer

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Anonim

I am obsessed with mascara, something that happens to me with lipstick too. As soon as a mascara falls into my hands, I cannot avoid the temptation and I have to release it: no matter how many I am using at that moment , I always have to try it. And I think that love comes because I dream of having eyelashes like Kim Kardashian's, that false eyelash effect that characterizes the businesswoman.

Since I have been wearing a mask, I have had to give up lipstick - it wasn't always like that, eh, but they ended up stained and it gave me the feeling of being unhygienic - and from that moment on I have not stopped fantasizing about powerful colored mascara: pink, lilac, blue, purple, yellow, white … 

I think right now is a good time to experiment with eye makeup, the only visible part of the face after the  coronavirus crisis . In fact, according to a Captify study, cosmetic consumption habits have changed during the pandemic.  

Held worldwide between January 30 and May 19, the famous Lipstick Index is being overtaken by the Eyeliner Index. E-commerce search for eye makeup products is up 52% ​​in this period (with a whopping 62% for mascara alone ) while search for lipsticks is down 8%.

Something that Sephora Spain also agrees on. "Now as we enter a progressive de-escalation in which we go out more to the streets and we need to wear the mascara, so the protagonists are the eyes : specifically masks of eyelashes, eyeliners and eye shadows are experiencing growth online above average " , tells us Irma Ugarte, Director of Marketing and E-Commerce. 

Do you dare to experiment? I have selected a few colored mascara that I would love for us to try together.

I am obsessed with mascara, something that happens to me with lipstick too. As soon as a mascara falls into my hands, I cannot avoid the temptation and I have to release it: no matter how many I am using at that moment , I always have to try it. And I think that love comes because I dream of having eyelashes like Kim Kardashian's, that false eyelash effect that characterizes the businesswoman.

Since I have been wearing a mask, I have had to give up lipstick - it wasn't always like that, eh, but they ended up stained and it gave me the feeling of being unhygienic - and from that moment on I have not stopped fantasizing about powerful colored mascara: pink, lilac, blue, purple, yellow, white … 

I think right now is a good time to experiment with eye makeup, the only visible part of the face after the  coronavirus crisis . In fact, according to a Captify study, cosmetic consumption habits have changed during the pandemic.  

Held worldwide between January 30 and May 19, the famous Lipstick Index is being overtaken by the Eyeliner Index. E-commerce search for eye makeup products is up 52% ​​in this period (with a whopping 62% for mascara alone ) while search for lipsticks is down 8%.

Something that Sephora Spain also agrees on. "Now as we enter a progressive de-escalation in which we go out more to the streets and we need to wear the mascara, so the protagonists are the eyes : specifically masks of eyelashes, eyeliners and eye shadows are experiencing growth online above average " , tells us Irma Ugarte, Director of Marketing and E-Commerce. 

Do you dare to experiment? I have selected a few colored mascara that I would love for us to try together.

Gigi Hadid opened the ban in a big way

Gigi Hadid opened the ban in a big way

Who would have thought that when Gigi Hadid appeared at the 2019 Met Gala with white eyelashes (false in this case) it would end up being a trend to make up her eyes with bold colored mascara! It scares you? It is a bit daring, but we have signed other more wearable options that are far from Valentino's proposals and the model's beauty.

Pixi

€ 18.45

For the most traditional

We have already warned you that we are not going to start as big as the model. If you want to ditch the black in your mascara, an easy option to wear is brown. In addition, the PIXI Large Lash mascara is created with a specialized formula with vitamin E and panthenol that helps to strengthen and nourish the lashes.

Deluxe

€ 28.90 € 34

Deluxe

Diving through the website of El Corte Inglés, we have found a discount on a brown mascara. The Eyes To Kill Eccentrico Giorgio Armani mascara, which instantly creates volume and separates lashes one by one, is lowered.

What if we start with lilac?

What if we start with lilac?

In addition to black, if there is a color that favors both blondes and brunettes in the eyes, it is lilac. Whatever your eye color and hair color, lilac will always stand out on your lashes.

Photo: @ 3inaspain

Kiko milano

€ 3.99 € 5.99

Lilac with panoramic volume

Girls with short eyelashes feel great about that panoramic effect that not all masks achieve, but we have found one that does and that also has a super price! The Smart Color Mascara by Kiko Milano, available in various colors including blue, is creamy and very easy to apply. We also have a trick to make eyelashes grow.

The English Court

10 €

To carry in your bag

If you are one of those who loves to give yourself a touch-up outside the home and you don't want to carry around with your toiletry bag, we have signed a mini version of the In Extreme Dimension Lash Mascara for Mac in lilac.

Rainbow on your lashes

Rainbow on your lashes

Since we have decided to play, we are going to do as we like, big time! If the rainbow trend has reached the hair, it also had to do it to the lashes: make up the upper lashes of one color and the lower ones of another and that's it!

Photo: @ 3inaspain

Urban decay

€ 16.80 € 28

Eyebrows and eyelashes, two in one

Do you remember when Rosalía appeared with colored eyebrows? Well, we have found a mascara that also works for the eyebrows. It is Urban Decay's Double Team Special Effect Colored and has two shades in each tube, to give your look an ultra-colored finish. It is available in various colors: pink, lilac, yellow …

L'Oreal Paris

€ 8.40 € 11.95

Do you dare with garnet?

Neither purple nor lilac, there is a mascara color that has us fascinated, maroon. If it succeeds in manicures, it was already taking time to do so in lashes. The best? That we have found the Paradise Extatic mask by L'Oréal Paris in a garnet color that with just one stroke leaves a striking color.

The English Court

€ 29

Crazy with red

There are mascara and eyelash masks and then there is Givenchy's Volume Disturbia, available in red, which in addition to lasting 24 hours from the moment we apply it, achieves 93% more volume.

Blue, a classic

Blue, a classic

Along with black and brown, blue is one of the most typical colors in mascara . Brown-eyed brunettes like it, and fair-skinned blondes with dark eyes also look great.

Take a look here because we tell you which is the eye shadow that best suits you according to your eye color. This way you will perfectly match your shadows, eyebrows and eyelashes!

Photo: @ 3inaspain

The English Court

€ 24.05 € 37.05

False eyelashes effect in blue

In a dark blue or vibrant blue color, Yves Saint Laurent's Volume Effet Faux Cils will leave you lashes so long and with so much volume that they appear false. As it is!

The English Court

€ 35.35

Green I want you green

With an hourglass shaped gupillion, Shiseido's Controlledchaos Mascaraink mascara, available in green, does wonders: it adds thickness and volume.

Yellow on the lashes? Yes of course

Yellow on the lashes? Yes of course

The mascara is possibly the most striking of all and is only suitable for the most daring. Our tip: combine the color of the mask with any of the accessories you are wearing or with your clothes.

Photo: Zara

Lookfantastic

€ 21.95

Golden sparkles

Forget that gold tones are just for Christmas. Gold sparkle lashes are all you need to complete your most summery look.

Mask and top coat, 2 in 1

Mask and top coat, 2 in 1

At Clarins we have signed a golden mascara that also works as a top coat. Leave beautiful lashes, do you dare?

Clarins Top Coat Mascara, € 28