Paula Echevarría , beyond being one of the most famous actresses in our country, has become the best image that any brand can wish for . Ambassador of countless firms, from technology companies like Samsung to beauty houses like Pantene or fashion houses like Calzedonia, Etam or Tous, this summer she has launched her own footwear collection with Más34. But, in addition, the 'influencer' has the 'power' to turn the clothes she wears into an object of 'fashionista' desire . His Instagram account could well be a trend catalog, and it is not uncommon for him to sell out each and every one of the 'low cost' garments that he shares with his almost three million followers.
That is why, as we saw in her last publication on Instagram that she was wearing a Zara dress that, in addition, was discounted in the, we were very clear that she was going to fly and that, if we had not already bought it, we were going to run out of it . And, of course, we are not wrong …
This is a flattering midi flared shirt dress with a V-neckline and ruffle details on the sleeves and skirt. With an intense grass green color, a fuchsia floral print and a contrasting belt to mark the silhouette, this design went from € 39.95 to € 25.95 in the, where it soon left the general section of dresses to sneak into that of ' last sizes' for the enormous success it had among buyers. Of course, it was Paula Echevarría to wear it on Instagram, and to be exhausted in less than two hours (when the actress published the photo, there were still units in size S and M).
Of course, judging by its power on Instagram and although Zara does not get into the game of promoting influencers, entrusting the image of a brand to Paula Echevarría is a guaranteed sales success …
