To find out more about Mary Kay's Upbeat, Best Fragrance of the 2016 Clara Awards, we interviewed Gema Aznar, General Director of MARY KAY ESPAÑA.
The new Upbeat fragrance, who is it for?
Upbeat is a fragrance that shows the free spirit of the woman who likes to enjoy life. Her personality follows the rhythm of the music and everything it generates around her. She is an informal and fun woman, who is always surrounded by good company. It's captivating, like the lyrics to your favorite song.
What ingredients does it include?
In the same way that a song progresses, this fruity fragrance begins with the energy of red berries, nectarine and apple. This is followed by the floral middle notes of jasmine, lily and honeysuckle, adding a soft and sweet undertone; to finish with a warm touch of patchouli, musk, amber and agarwood, which come together to create the perfect atmosphere for a night out.
What is Upbeat's leitmotif? What idea do you want to convey?
It is a fragrance created to captivate the atmosphere of a festival where friends, fun, and of course music, combine a scent full of energy. It is included in the Mary Kay scent collection that adapts to every moment, every season and every lifestyle. Mary Kay lets you choose a scent as you feel each day and match it with your mood.
