Gillette is in the crosshairs of the most (ultra) conservative, stale and macho sectors of the world thanks to its latest advertisement in which it is committed to actively fighting against toxic masculinity, sexual harassment, bullying and encourages men ( and everyone) to fight for change. The short film entitled We Believe: The Best Men Can Be ( We believe: The best that a man can be ) has raised blisters and has already accumulated more than 275,000 negative votes on YouTube and 76,626 comments.
Watch the Gillette video with Spanish subtitles
Then we leave you the video in question so you can draw your own conclusions. If you want to see it in Spanish, you have to click on the square that you will find at the bar; then click on the configuration wheel, click Subtitles and there choose "Spanish".
Now, here is the full video of the Gillette ad:
Negative comments in favor of "men's rights"
This viral phenomenon seems to have been disliked by the most rotten far-right, anti-feminist groups and extreme activists who advocate for “men's rights” and have dedicated themselves to writing despicable comments as they consider this (so necessary) spot castrates the male gender. We leave you some tweets and comments below to give you an idea of the level … Alert: These tweets can make you lose faith in humanity.
A tweet from Piers Morgan, a controversial British journalist and television presenter, has come to our attention. In his tweet, the editor flaunts his macho ideology and says, "I have used Gillette blades my entire adult life, but this bullshit of ethical posturing may make me go for a company less willing to fuel the current pathetic global assault on masculinity. Let the boys behave like damn boys. Let the men behave like damn men. "
But, as we said, he has not been the only one who has pissed out of the pot, here are other "wonders", many of them extracted from responses to Piers Morgan's own tweet. Does anyone else feel like throwing up?
Luckily we have also read comments and tweets, not only in favor of the ad, but against these little characters and their antiquated and macho ideals.
In the newsroom we agree 100% that it is one of the best ads we have seen in recent times. While it is true that we could dismiss the brand as opportunistic, actions like this encourage us to break down barriers, stereotypes and give us strength to fight against machismo and other evils derived from toxic masculinity.
And you, what is your opinion of the ad?
