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Mattel launches a barbie in a wheelchair and bets on inclusion

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This is no longer Barbie

This is no longer Barbie

Well, yes, it still is because the classic blonde doll with an impossible figure is still on sale but (and here the but is huge) Mattel has been contributing for diversity for several years. He first started with races and sizes and now he has moved on to functional diversity and the world is applauding his gesture.

Barbie goes in a wheelchair

Barbie goes in a wheelchair

Since Mattel announced that it was going to launch a Barbie doll that goes in a wheelchair and another that wears an orthopedic prosthesis, they have been grateful to them from many parents and, according to themselves, it was the request they received the most in your suggestion box. They have received advice from Jordan Reeves, a 12-year-old boy who has a prosthetic arm so he knows what he is talking about, and from a team from UCLA for the design of the chair.

It's not the first time

It's not the first time

In the 90s, at the height of the most famous doll in the world, Mattel already dared to launch a Barbie in a wheelchair, it was Becky and the model sold out in a very short time but they decided not to do more for the moment .

Bet on diversity

Bet on diversity

The Barbies that we remember from our childhood have changed a lot and have done it for the better. Women are different, we come from different races, cultures and we have different physical characteristics so it has been a great idea to adapt to the new times and not get carried away by stereotypes.

Playing to be what we want to be

Playing to be what we want to be

What Barbie has done since its inception and continues to do today is have thousands of different professions. The astronaut Barbie and the beekeeper are just some of her latest proposals but we have always been able to play with doctors, pilots, teachers, dentists … and yes, also mermaids or fairies (who hasn't wanted to be a mermaid when they grew up?)

Unlimited

Unlimited

And best of all, they never stuck to just the typically female professions but told girls around the world that there were no limits to dreaming. For that reason and because they have also transmitted us the love of fashion, family and cool cars, we love these dolls and now, with the new addition of those that go in a wheelchair or need orthopedic legs, we like them even more.