L'Oréal Paris has celebrated its 20 years (hence the hashtag that you will have seen on Instagram: # loreal20aniversario ) by supporting Spanish fashion and participating in the Mercedes Benz Madrid Fashion Week with a very special fashion show. Not only have they chosen the beautiful Laura Sánchez as godmother of the event, but they also invited a multitude of well-known faces to join the party and they surpassed any expectation wearing spectacular looks that have made us fall in love.
20 years supporting Spanish fashion
That is what L'Oréal Paris has celebrated with its #desfileporquetulovales, the 20 years that have passed since the brand became an official sponsor of Madrid Fashion Week . During all this time, it has invested no less than 30 million euros, in this way it has become the beauty brand that has contributed the most to the development of Spanish fashion. And it is that Spain was the first country to receive support from L'Oreál Paris, which has later collaborated with other major catwalks such as London or Milan.
Much of the investment that the beauty firm has made, in addition to taking care of the models' hair and makeup, has been allocated to the L'Oréal Awards for Best Collection and Best Model that have been awarded during the last 40 editions of the parade and that have recognized great fashion talents. For this reason, to celebrate this special occasion, the brand wanted to bring together some of those winners on the catwalk, a total of 17 designers and 20 models, including Laura Sánchez, who also served as master of ceremonies and godmother of the event. and designers of the stature of Alvarno, Juanjo Oliva, Juan Duyos and Teresa Helbig.
“From L'Oréal Paris, we are delighted to be able to celebrate these 20 years of collaboration with MBFW. A support in which we have been pioneers in the world for the brand, since Spain has been the first country to be linked to the fashion industry, and then other great alliances have been created on the catwalks of Paris, London or Milan " , points out Esther García, director of L'Oréal Paris in Spain in the center of the image together with Eduardo López-Puertas, director of Ifema; Charo Izquierdo, director of the Mercedes-Benz Fashion Week Madrid, and Álvaro Castejón and Arnaud Maillard, from Alvarno, and the model Laura Sánchez.
The best looks of the guests at the #desfileporquetulovales
Actress Elena Furiase was spectacular in this lingerie-inspired dress from Bimba y Lola that was accompanied by beautiful transparent high-heeled sandals from Magrit and with a bag and jewelry from My Peep Toes Shop. Elena told in a publication that she has made on Instagram that "I have never known about fashion, I have never been a" fashion victim ", I do not consider myself an" influencer "either … but I recognize beauty, in all senses, and in all its forms, which has many and very varied … And @loreal made it clear with the "because you are worth it" … that is for me fashion … it is not following a mass but following you and being faithful to you There is no greater fashion than to be YOU! " and we cannot feel more identified with it.
Kira Miró was another of the celebrities who did not want to miss the most special parade of this edition of the Cibeles Catwalk and for the occasion she chose a shirt-style LBD with chiffon sleeves and a jewel neck that accompanied by minimalist sandals, a handbag and her eternal ultra-smooth blonde hair.
Another of our favorite looks was the Nuria Gago . The actress and writer chose a beautiful dress with transparencies and polka dots with thin straps that fit her like a glove. And she opted for minimalism for her beauty look and accessories. She couldn't be more beautiful.
Ana Milan bet on comfort but not for that reason gave up elegance. The actress wore an asymmetrical top and matching capri pants and opted for jewel-style flat sandals and a tropical print clutch. Gorgeous.
Monica Cruz was also very beautiful and not only because of that half-length hair that we love how it looks, but also because of the mini wrap dress with a flower print that she wore.
Although the look that Cosima Ramírez wore , the daughter of Agatha Ruíz de la Prada and who went with a total look of her mother's brand, was striking . We love how she paired her daisy print dress with the yellow tights and those platform sneakers. It is unique.
And that's how beautiful Laura Sánchez was with a great dress and Teresa Helbig ankle boots, incredible!
Instagram has taken smoke during the #desfileporquetulovales and for a sample, these publications by Rocio Osorno or Raquel Reitx.
Although without a doubt, we are left with this wonderful photo with good brilliance, joy and a lot of fashion and beauty.
Congratulations L'Oréal Paris and for many, many more years!
