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L'Oréal Paris has taken a step further in the world of fashion by celebrating its first show with senior models this Friday in the framework of Mercedes Benz Fashion Week Madrid. A key gesture in its commitment to women and female empowerment , as well as the diversity and inclusion that the firm has always demonstrated. And it is that style and beauty do not understand age and with more than 50 women live a moment of plenitude that was more than demonstrated on the catwalk of the Palacio de Cibeles. The main brand of the L'Oréal Group has thus fulfilled its objective of giving visibility and empowering women of the 'silver' generation in its firm commitment to diversity.
The #Mieloperfecta fashion show featured designers Angel Schlesser, Devota & Lomba, Duarte, Duyos, Hannibal Laguna, Juan Vidal, Marcos Luengo, Pedro del Hierro, Roberto Diz, Roberto Torretta and Roberto Verino, along with 33 models and celebrities such as Paloma Lago , Remedios Cervantes, Paquita Torres, Cristina Piaget or Elsa Anka. A great fashion party and, above all, a display of beauty, talent, seniority and experience that has been, without any doubt, a historic moment at Mercedes Benz Fashion Week Madrid.
“We pioneered the industry by signing Jane Fonda and creating a roster of stars over 50, like Julianne Moore or Helen Mirren. Always with the firm conviction of giving visibility to these generations of wonderful women who are sometimes separated only because of their age ”, said Esther García, director of L'Oréal Paris in Spain.
A parade comes after more than 20 years of support for the Spanish fashion through the sponsorship of L'Oreal in the Madrid catwalk and is a starting point of a commitment made by Ifema , then, from now on , is undertakes to make available to designers a casting that always includes senior models.
