For years, we have been used to having a fixed date for the start of the, and we all knew that the winter began on January 7, and the summer on July 1. In addition, traditionally, they did not start them until El Corte Inglés did not say so , and we still have those images recorded in our retina that the news programs opened with hordes of clients queuing in shopping centers to be the first to enter and find the best bargains .
But online shopping, the fierce competition from low-cost firms and the empire of Zara have changed the rules of the game in this too, and we no longer know when the 'special offers', the' seasonal discounts' and others end ' special prices' and the summer ones officially begin.
The current reality is that no one waits until July 1 to hang the summer poster, not even El Corte Inglés, which a couple of years ago broke its own rule. And it is that since the date of the was liberalized in 2012, there are many firms that, calling you directly or disguising you as special offers, advance the most anticipated period of the summer .
Not counting, of course, that like the resort collections of the big brands on the catwalk, there are times when we find better prices in the 'mid season sales' that begin a few weeks after the official ones end, and even in the fixed sections of' special prices' that every week, without exception and throughout the year, are updated with new products (sometimes up to half the price) brands such as Zara, Mango or Massimo Dutti. But, answering the most searched question on Google since the month of June began, we are going to tell you when the summer 2019 starts in our favorite stores:
- Bimba y Lola, & Other Stories and brands of the Cortefiel Group (Cortefiel, Pedro de el Hierro, Women'Secret and Springfield) the have already begun and have discounts and, in some cases reach 70%. In addition, in Sandro they have 'soft sales' with garments reduced between 30 and 40%; and in Maje , the pre-sales come to have clothes at half price.
- In Mango, the summer 2019 do not officially begin until June 20 , but on Sunday 16 the private sales have already begun with a -30% discount.
- That same June 20, those of H&M and Asos begin .
- Sfera and El Corte Inglés have not yet ruled on whether or not they advance their summer season this year as July 1 falls on Monday, but we would not be surprised if the previous weekend, there were special offers type '48 hour limit' with the most succulent discounts.
- And the most anticipated, those of Zara and other brands of the Inditex Group (Stradivarius, Bershka, Pull & Bear, Oysho, Uterqüe and Massimo Dutti): everything indicates that, as in recent years, they will begin in physical stores on the last Friday of the month ( June 28) and the night before in the online store (that is, those on the Zara website would start at 10 p.m. on Thursday, June 27, and in the app, at 8 p.m. on the same day).
Now that you have the dates clear, our recommendation is that you bookmark everything you want … and keep your fingers crossed that your size is still available when you click.
