Lady Gaga is the woman with a thousand faces. And we're not just referring to her chameleonic appearance, her extreme makeups and looks, or her ability to master the art of music and performance with equal mastery. She never ceases to surprise, and always surrounded by controversy, the artist has managed to make our jaws drop by the way in which she has announced the long-awaited launch of her beauty brand, which will be distributed by Amazon in a public way. Exclusive worldwide , and that has already been put on pre-sale during Prime Day (July 15 and 16).
After several months of waiting, in which publications from around the world were playing to guess when and how the launch would be, we finally know, thanks to Instagram, what is Haus Laboratories, Lady Gaga's new beauty brand . The singer and actress, who according to one of her post has intervened in all parts of the process , from the development of product formulas, to the choice of packaging or creative tasks in front of and behind the cameras, launches this signature that "it's not just makeup, it's a battle. A battle for your life " and whose mission is "to inspire courage , a positive community based on self-acceptance".
But, between motivating messages, body positive and a lot of glitter, what has most caught our attention of the social media launch of Haus Laboratories, has been the confession made by Lady Gaga, and that has left us with our mouths open. According to the singer and actress, her goal is that "this makeup inspires you as much as I did when I fell in love with it, because it helped me discover myself ."
And it is that, apparently, " when I was young, I never felt pretty until I discovered the power of makeup ." The singer opens up to her followers and tells how "I remember my mother putting on makeup every morning, enjoying the shine and power that brought out that hard-working woman that she was gave her. There I began to experiment with makeup as a way to achieve my I dream of being as strong as my mother . " And he assures that "that was when I invented Lady Gaga. I found the superhero in me, looking at myself in the mirror and seeing who I wanted to be."
As if that were not enough, Lady Gaga recognizes that "sometimes, beauty does not come naturally, but I am very grateful to makeup for having inspired me with a courage that I did not know I had " and ends her most emotional speech by assuring that "I have had I have to accept that I have discovered my beauty with the ability to invent myself and transform myself . Many will say that it is absurd, but in reality … 'I was born this way' (I was born that way) ". BRAVO!
The Lady Gaga products that you can now on Amazon Prime Day
During Amazon Prime Day you can access the pre-sale of six different HAUS collections , including: a Glam Attack (intense color, with multifaceted finishes for a superior dimension), a RIP lipstick (creamy lipsticks, with the finish and the comfort of a pencil and the precision of a liner) and a Le Riot lip gloss (an ultra-gloss gloss to wear alone or over your lipstick for a revealing finish).
HAUS collections by Lady Gaga cost € 49
In addition, during Amazon Prime Day you can also reserve 9 limited editions of sets of two makeup products , both glitter powders for the eyes, gloss or lipsticks. Of course, purchases made these days will be delivered from September 17 , when the collection of Lady Gaga and HAUB Laboratories goes on sale.
The 9 limited edition sets of two products from HAUS Laboratories and Lady Gaga cost € 36 on Amazon.
