Well it seems that, unofficially, Christmas has already begun. And a Christmas is not without the corresponding announcement of the National Lottery. As every year, we look forward to this commercial and, with the permission of Bustamante and Raphael, it rarely disappoints. So when we saw that the spot for the Christmas Lottery of this 2017 had already come to light, we couldn't help but go to YouTube to watch it.
Directed by Alejadro Amenábar, #Danielle: Daniel's gaze had everything to please us: joy, hope, enthusiasm and a lot of love but despite this, after looking at it, he has left us a bit like this … The protagonist is Danielle, a girl who comes to life from an advertisement and comes to town a little disoriented. There she meets Daniel while they both queue at a lottery administration. The spot is a love story that teaches us that the important thing, beyond the prize, is who you share it with.
The ad comes in 3 different versions: a short one of just over 3 minutes (which we will presumably see on television), one of 20 minutes and another version for digital media.
We do not want to spoil you so we leave you the spot of the Christmas Lottery 2017 below and we await your comments. What do you think?
This year the protagonists are Danielle and Daniel but we still remember Carmina, the beloved grandmother who made the wrong day and believed (or made believe) that she had won the Christmas Lottery; or two years ago, the animated short where we met Justino, a night watchman who works in a factory and who does not join the list that her colleagues make for the Christmas Draw. Although without a doubt, the one that touched our hearts (and still moves us today), was the 2014 one where Antonio and his bar were the protagonists.
