Being vegan doesn't just mean not eating meat, far from it. Veganism is a lifestyle and moral conscience with sentient beings that extends far beyond food and focuses on the responsible consumption of all kinds of products, from clothing to cosmetics. However, until now, everything that included the 'vegan' label had an added economic cost that had a direct impact on the consumer. Until Primark came along and changed the rules of the game.
The Irish retail company has launched on the market, after two years of development, a makeup line in collaboration with 3INA that are not only vegan , but are also formulated without parabens and achieve, with a firm commitment to color and inclusion, that everyone can find at very cheap prices (from € 4 to € 13) a 'cruelty free' product suitable to make that look you have in mind come true, regardless of your skin tone.
¿ The essentials of this vegan makeup line ? The cream eyeshadow (€ 8), which gives a captivating finish to the look; the long-lasting lipstick, which is the ultimate liquid lipstick (€ 7); the fixing spray (€ 9), which makes makeup last much longer and is perfect for refreshing yourself at any time of the day; the 'Sculpting Face Palette' (€ 13), which is used to contour, apply blush and highlighter; and the 3-in-1 foundation (€ 13), a cosmetic secret to show off flawless skin in a matter of seconds, as it conditions, corrects and conceals imperfections in a single step.
It is clear that Primark is not the first brand to join the vegan and cruelty free movement in the world of cosmetics, but what is clear is that the firm has taken a giant step forward by doing so while respecting the low price policy. that has been a flag for years.
