Clara smart consumer beauty awards ceremony

We deliver our prizes!

One of our favorite dates of the year has finally arrived: the day we deliver our Smart Consumer Beauty Awards. For weeks, we anxiously wait to see which products we have been talking about throughout the year you liked the most, so we love it when it comes time to deliver them to those brands that work every day to offer us the best in personal care. These have been the winners of 2018.

Best Colorful

Carmen Álvarez has accompanied us in the food that we have offered to the winners at the Ramses restaurant in Madrid. She has collected the award for Les Chocolats, Infallible lipstick from L'Oréal Paris.

Best Hair Care

The award for best hair care went to Herbal Essences Argan Oil Shampoo and Conditioner. Those who have tried it know what we mean when we say that it is an authentic MA-RA-VI-LLA.

Best Release

Any of the Mary Kay products drives us crazy but this year we tried the 3DTM TimeWise® Miracle Set and we were quite amazed. Gema Aznar, General Director of the Spain brand, accompanied us at the awards ceremony.

Most Innovative Product

Morgane Maltherre, Director of Marketing and Communication at Deborah Milano has collected the award for the most innovative product for Deborah Milano's 2-in-1 Make-up and Concealer. She has us in love!

More Practical Product

Nivea's Hyaluron Cellular Filler Cushion has won the award for the most practical product and it is well deserved because its format allows you to carry it in your bag for a quick touch-up. Here, the representative of the brand together with our director, Mamen Lorenzo.

Best Natural Cosmetics

We always like to look for natural products and Yves Rocher's concentrated shower gel has been a discovery this year. In addition to smelling great, you spend very little product and that also makes it more respectful with the environment.

Most Effective Product

Who doesn't want heart-stopping eyelashes? This year we have found the perfect ally to get them in Redenhair's Regenerating Eyelash Serum.

Best Body Care

The award for the best body care went to Eucerin's ph5 ultralight moisturizing lotion this year and Marta Sánchez was in charge of collecting it.

The host

Mamen Lorenzo, director of the Clara Magazine, has been the master of ceremonies for this awards ceremony. For the occasion, she has chosen a very simple but very elegant outfit in which her Majoral necklace stood out.

Good company

José Luis Puigdengolas Carrera, General Director of RBA Publiventas, did not miss the evening either.

Great team

Ana Gea, Commercial Director in Barcelona and Levante of RBA Publiventas, Olga Fernández Quesada, Director of Women's Magazines in Barcelona and Levante of RBA Publiventas and Angela Carpio, Director of Advertising in Barcelona and Levante of RBA Publiventas.

Finally, one of our favorite moments of the year has arrived: the presentation of the Clara Beauty Awards for Smart Consumption. This year we have organized a meal in the heart of Madrid to give our awards to all those products that you have chosen with your votes and in which Clara's writing also participates. In addition to the winners, we have had the presence of some of the actresses, singers and models of the moment, who have wanted to join us on this special day.