Granite by granite becomes a mountain , and the best news in times of coronavirus that we can give is that solidarity exists and is also 'contagious', being more than demonstrated that we are here to help each other, to support each other and to get out of it together. The Covid-19 pandemic does not stop giving us terrifying headlines and data but even in the bad there is always a light that makes us never lower our guard. And so the good deeds are spreading, and many of our favorite firms are giving a good account of it . Big and small brands that we trust and that are making it clear that they are not only there to offer us the best in good times , but also when it is most needed. Union make force!
These last days we are seeing how many of the brands that we use every day and that we love are doing their bit so that together we can get out of this as soon as possible and in the best possible way. Initiatives that we wanted to collect as a THANK YOU . And is that any idea, however minimal it may seem, and even more so in difficult times, is the best engine for the big changes to come. And all this, it is worth mentioning, added to the many initiatives that are being implemented to make life easier for us at home and keep us motivated and active. We have no words.
Fashion and accessories
- El Corte Inglés : The firm has launched an initiative under two slogans that say MUCH: #EstamosATuLado and #Responsabilidad. The priority is to fully support our elders, who are the most affected by the coronavirus. Thus, in their supermarkets the elderly will have priority access and will be helped in their purchase, with priority boxes and even help in bagging to minimize the time they leave home to get food.
- Calzados Pitillos : The firm has converted its facilities into a production workshop for surgical gowns, caps, booties, leggings, leggings and caps for health workers who struggle in hospitals to save lives without the necessary material. "Let's continue supporting each other. Applauding on our balconies and windows. Let's continue sending our support to our closest people and raising our spirits. Together we will defeat #Coronavirus", is the message they have sent from their social networks.
@footwear
- C&A : The fashion brand will donate 41,000 masks to the La Paz University Hospital in Madrid and will send 240,000 protective masks to various hospitals in Europe to help stop the spread of the Coronavirus. An action of great importance given the shortage of these protective materials throughout the world.
- Inditex: The firm has launched all its logistics at the service of the fight against the virus. It is expected that more than a million masks will arrive in our country and will also manufacture gowns, gloves, protective glasses, hats, leggings and face shields of a sanitary type.
- Aristocrazy : The jewelry firm has had a very cool initiative, creating a collaborative Spotify list in which everyone can include their song to feel closer during the coronavirus. "It is time to stop for a second, reflect and value all those little details of the day to day," they have written on Instagram.
Beauty
- De Ruy : The perfumery and cosmetics manufacturer De Ruy has wanted to do its bit against the coronavirus by manufacturing hydroalcoholic solutions at its facilities.
- Mary Kay : The American firm is one of the beauty and makeup favorites of women around the world. Not only are they launching tutorials and classes to make life more enjoyable and entertaining in these days of confinement, but they have also just announced that they will dedicate part of their global supply chain and their production capacity to the manufacture of antiseptic gels, will be donated to hospitals and clinics that are fighting the Covid-19 pandemic.
- L'Oréal: The firm has launched a great solidarity program to fight the pandemic. Thus, it has donated one million euros to the non-profit organizations with which it currently collaborates, so that they can overcome this complicated stage. But not only that, the company has frozen the invoices to hairdressers and perfumeries, to make this harsh situation more bearable for the self-employed who have had to close their businesses, and has begun to produce hand sanitizer. Bravo!
- Yves Rocher: Another of the most original initiatives. The firm has created downloadable drawings with illustrations for coloring. of biodiversity with a nod to its philosophy A way to relax and disconnect that we can then share on the networks mentioning the firm. Very cool.
- Nails Factory: The firm offers useful content for these days that we have to stay at home. Lots of beauty and entertainment content under the hashtag #NailsFactoryIndaHouse.
- Heliocare : Its laboratories have changed their production plans focusing on developing hand gel that they have already made available to the Ministry of Health.
- Bella Aurora: As a result of prevention protocols, more and more older people are left alone and isolated at home, the firm has proposed to help them with a telephone line so that they can ask questions, tell how they feel or simply listen to a friendly voice. A precious initiative.
Deco and food
- Ikea : Because with good spirits you can achieve EVERYTHING. Ikea has created a video about the importance of having a home and being able to enjoy it in these days when #yomequedoencasa should be the motto that keeps us united and with hope. Very pretty!
- Pascual : It will maintain its production to guarantee supply. "From our factories, warehouses, logistics platforms, farms, from home … On social media we are sharing how we are living these days, responsibly and always giving our best to continue bringing food and beverages to the population," he shared the signature on their social networks.
And more…
- Javier Simorra : The brand has launched the 'Anonymous Heroes' initiative in which it shares the true stories of those people who are fighting the coronavirus (from health personnel to the supermarket cashier or delivery men …). The wink of the fashion firm has been highly applauded.
- Port Aventura Foundation : It has donated half a million euros for state-of-the-art respirators that have the objective of reinforcing care in the seven hospitals in the province of Tarragona.
